Tag: Nicolette Gerber

Brand strategy and development
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More Than Just a Logo: Understanding Brand Identity

While a logo is an essential component, it’s just the tip of the iceberg. A true brand identity begins with your company’s values and extends to your public voice and every interaction your business has with the outside world.

Gerber photo and film to Apex Synergy
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Embracing a New Vision: From Gerber Photo & Film to Apex Synergy

In the heart of our journey lies a profound transformation. Pierre and I, Nicolette, have poured our hearts into Gerber Photo & Film, but as their vision expanded beyond the personal brand of the Gerbers, they dreamed of empowering businesses and individuals alike. Thus Apex Synergy was born